Insufficient initial capital for start-up period and
development stages due to inadequate planning.
Mistaken estimate of market demand for product or service.
Lack of management ability.
Failure to select and use appropriate outside professional
advice.
Inability to market product or service effectively.
Over dependence on a single individual or on a predicted
specific event.
Failure to understand capital requirements of a growing
business.
Poor timing of expenditures due to poor planning.
Expedient rather than reasoned decision-making.
Source: "How to Write an Effective Business Plan in Just Three Hours",
by Terry Collison.
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