Every
Business faces the same 5 Key Risks
Development Risk:
Can the original product or service idea actually be created ?
Manufacturing Risk:
If the product can be developed, can it actually be produced in appropriate
volume ?
Marketing Risk:
If the product can be made, can it be sold effectively ?
Financial Risk:
If the product can be sold effectively, will the resulting company be
profitable and can the profits actually be realized in a form that allows investors
to receive cash ?
Growth Risk:
If the company can achieve operating profitability at one level, can
profitability be maintained as the company grows and evolves ?
Source: Larry K. Turnbull, CFO,
Interconnect Systems Group, Exton, PA