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STRATEGIC INSIGHT, INC. |
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| m a r k e t i n g c o n s u l t i n g |
6 RULES |
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6 Rules to Live By 1. All companies, no matter how big or successful, are mortal. Some
just reign a little longer. 2. Never be impressed by the glow of your past record. The cemetery
holds kings as well as paupers. 3. Always remain flexible and receptive to change. 4. There is no such thing as a permanent "niche" in the
marketplace, because no market is permanent. 5. Constant research is the heartbeat of a company. Established products serve
a market; new and improved products create markets. 6. Above all, remain humble. Even the mighty fumble and tumble. Source: "The Rise and Fall of Kings", by William Rossi (as published in Footwear News, 7/8/96). |
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