About Us

 

Why Strategic Insight?


We’ve been designing successful Internet Ad Campaigns for more than 10 years. We know what works! 


  1. We took over and re-designed a faltering Google Ad Campaign for a new B2B client and increased their click-through rate from just 0.4% to over 9.1% in less than 60 days without increasing their online ad budget!


  2. We created a Search Engine (Google & Yahoo) pay-per-click Ad Campaign for a B2C brick & mortar retail store that generated $500 in new sales for every $100 invested in the search engine ad campaign. Our online ad campaign doubled the retail store’s total sales in less than one year without increasing its total ad budget!


  3. Soon after being assigned the management of a new B2B client’s existing search engine ad campaign, we improved the Ad Position of their most important keyword phrases from an average of 4.6 to the #1 Ad Position within 2 weeks while actually lowering their overall online ad budget!  


  4. Within a few days of taking over the management of a new client’s existing Yahoo Ad Campaign, we discovered that the client had inadvertently entered the wrong destination URL for all of its ads. The client had unknowingly wasted over $15,000 sending potential customers to the wrong landing page! We quickly corrected their error and saved the client from wasting even more money in the future.


  5. A B2C eCommerce company had been experiencing declining sales for 9 consecutive months. After taking over and refining their existing Google PPC Ad Campaign, our new client’s orders increased 13% in the first 30 days while actually lowering their online ad expenditures by over $1,000/month!



What makes Strategic Insight Different?


Unlike some agencies who rely solely on automated software programs to manage their clients’ campaigns, we personally analyze the mountains of data to find the key insights that will give our clients a competitive advantage.


And, unlike some agencies who rely on standardized ad formulas, we use our professional copywriting skills to write creative headlines and compelling ad copy that makes desirable prospects want to click our clients’ ads.


The Personal Touch = Maximum Results for Our Clients

Copyright Strategic Insight, LLC 2009

Lee Steele is the founder (1991) and President of Strategic Insight.  Lee holds a Bachelor of Science degree in Marketing from the University of Missouri and has over 18 years of sales and marketing experience with such firms as Wilson Sporting Goods Co., Polaroid Corp., Igloo Corp. and Omega Legal Systems. As the President of Strategic Insight, Lee has provided expert marketing advice & counsel to over 200 clients in more than 25 different industries, from small start-ups to Fortune 500 companies including IBM, Budget Rent a Car and Texaco.


Lee is a Past President of the Arizona Business Alliance and was the Official Marketing Consultant to the Arizona Technology Incubator. He has conducted multiple series of marketing workshops for the United Nations. Lee is also a Mentor and Instructor at the International School of Entrepreneurship.


Lee is a nationally renowned guest speaker, lecturer and writer. You will find many of his business & marketing-related articles published in various business magazines and on the Internet.


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Lee Steele - President, Strategic Insight
Strategic Insight - member Greater Phoenix Chamber of Commerce
Strategic Insight - client testimonial
Strategic Insight - client testimonial

“Lee Steele is the kind of person you want on your team! Lee is an expert at what he does. Honest and professional in every way. He will pull out all the stops to do whatever it takes (as long as it’s moral, ethical and legal) to get the job done!”

President

Central Information Agency

“Lee Steele at Strategic Insight has an excellent background in marketing. I have always been impressed with his professionalism and dependability.”

President/CEO

Marketing Partners