Top 10 Mistakes made by Do-It-Yourself Amateurs

As Pay-Per-Click Search Engine specialists, we’re often asked by new clients to take over the management of existing Search Engine Ad Campaigns that have been formerly managed in-house by the client. So, we’re very familiar with the most common mistakes made by non-professionals.

These are the Top 10 Mistakes you’ll want to avoid if you’re currently managing your own PPC Ad Campaigns:

1. 1.    Running a campaign on “default” settings.
   

2. 2.    Not separating “Search Network” from “Display Network” campaigns.
   

3. 3.    Using only “Broad” (Google) keyword match types.
   

4. 4.    Not using “geo-targeting” when appropriate.
   

5. 5.    Using a single ad for all keywords.
   

6. 6.    Not using keywords in the ad headline and/or body copy.
   

7. 7.    Not writing your ad with compelling/enticing copy.
   

8. 8.    Not using “negative” keywords to avoid paying for clicks you don’t want.
   

9. 9.    Sending click-throughs to a poorly-designed Landing Page.
   

10. 10.  Bidding for the #1 Ad Position on every keyword.
    

If you find yourself making these same, or other, mistakes with your own campaigns, don’t despair - you’re definitely not alone. If you’d like some help, or believe your campaign would produce better results if managed by a professional firm, please feel free to contact us for a free, no obligation consultation.