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STRATEGIC INSIGHT, INC. |
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| m a r k e t i n g c o n s u l t i n g |
ONE PAGE MARKETING PLAN |
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Here's a quick way to develop an effective Marketing Plan for your business or organization. Just print this page and then go to the "Instructions for Completing the One Page Marketing Plan" to find out what information you need to complete each box of the Plan.
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ONE PAGE MARKETING PLAN
| CUSTOMER SEGMENTS
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2 |
3 |
4 |
5 |
TOTAL |
| CUSTOMER NEEDS
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| CENTERS OF INFLUENCE
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| COMPETITORS' STRENGTHS
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| OUR STRENGTHS
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| SALES GOALS | $ | $ | $ | $ | $ | $ |
| STRATEGIES | ||||||
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| 3 |
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| 4 |
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| 5 |
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| 6 |
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| COST OF STRATEGIES |
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| 1 | $ | $ | $ | $ | $ | |
| 2 | $ | $ | $ | $ | $ | |
| 3 | $ | $ | $ | $ | $ | |
| 4 | $ | $ | $ | $ | $ | |
| 5 | $ | $ | $ | $ | $ | |
| 6 | $ | $ | $ | $ | $ | |
| TOTAL COST | $ | $ | $ | $ | $ | $ |
| R.O.I. (Sales Goal ÷ Total Cost) |
% | % | % | % | % | % |