Strategic Insight, Marketing Consulting

STRATEGIC PLANNING

Strategic Insight works with clients to develop a comprehensive 10-Step Strategic Marketing Plan that describes what you want to achieve and what steps you'll take to reach those objectives.

The FINAL PRODUCT of this process is a set of specific Action Steps that clearly state:

	*WHAT* is to be achieved.
	*HOW* it will be achieved.
	*WHEN* it will be achieved.
	*WHO* is responsible for implementing each Strategy.
	*WHAT RESOURCES* (time, people, and money) will be required to implement each Strategy.
	*HOW WE WILL MEASURE OUR PROGRESS* towards achieving each Goal.

MARKET RESEARCH

Whether your need is for:

	Customer Surveys
	Market Feasibility Studies
	Employee Satisfaction Surveys
	Ad Testing
	Advisory Panels
	Focus Groups
	or, even an outside expert's analysis of your own existing data

Strategic Insight, Inc. can provide the type of Market Research you need to make the right business decision.

For more information on our Market Research capabilities, click here: MARKET RESEARCH EXAMPLES

COMMUNICATION STRATEGIES

We can help you to develop an effective and comprehensive Communication Plan that clearly defines your:

	Target Audience
	Unique Market/Brand Positioning
	Message
	Customer's Motive for Purchase
	Customer's Decision-making Process
	Most Efficient Method for Delivering your Message
	Process for Measuring Customer Response

In many cases, we have been retained by clients to review their current Marketing & Advertising expenditures and have been able to make recommendations that would:

	generate more impact,
	increase their reach and frequency with their target audience,
	and improve their customer response

with the same, or even less, expenditure.

WEB SITE DESIGN

WE CREATE BUSINESS-RELATED WEB SITES FOR CLIENTS, DESIGNED TO:

	Enhance their corporate image and Broaden their online exposure to the right target audience.
	Increase online sales.
	Improve customer service.
	Cross-promote with other corporate marketing activities.

For Organizations & Associations:

	Increase membership .
	Save thousands of dollars in postage and printing by delivering "traditional" association information (membership directories, calendars of events, seminar information, newsletters, etc.) to members via the internet.

The KEY to building return traffic at your internet site is to offer unique and valuable information in an entertaining and interactive way, and to change the content frequently.

INTERNET MARKETING

So you've got a web site. Now what ??

The old saying, "Build it and they will come", is no longer true. With more than 200 million web sites on the Internet, successful companies understand that they must "market" their web site in order to draw visitors to their site.

The inherent problem with the Internet is that there's no "drive-by traffic". Unless someone knows your exact URL, they'll never find you. Making your web address more accessible to your target market is what "Internet Marketing" is all about.

We help companies to "market" their web sites through a number of proven strategies using Search Engines, Interactive Ad Banners on Complementary Web Sites, targeted Email, Newsletters, Strategic Alliances, Affiliate Programs, NewsGroup participation, Specialized Directories, Surveys, Contests, Written Articles, Public Relations, and more.

We also consult with companies and organizations on how to best use the power of the Internet to support, enhance, and supplement their other, more traditional, marketing strategies.

PRODUCT DEVELOPMENT

You can rely on our many years of practical experience in this field to help you reposition, upgrade, modify, extend, or find new uses/new markets for your current products or services.

We can also help you in the creation of new products or services to meet the emerging customer needs in the marketplace.

PROMOTIONS

Strategic Insight can design, supervise, and implement the successful execution of various consumer promotions, such as sweepstakes, in-packs, on-packs, gifts with purchase, rebates, cents-off coupons, cross-merchandising strategies, or any other value-added promotions designed to accomplish your specific sales and marketing goals.

We can also develop, coordinate, and monitor customized trade promotions for your sales force, wholesalers, or retailers to help you gain increased sales attention, expanded distribution, improved shelf position, or any other trade objectives you may have.

	STRATEGIC INSIGHT, INC.
	m a r k e t i n g c o n s u l t i n g	OUR SERVICES