PPC vs SEO

PPC (Pay-Per-Click) is NOT SEO (Search Engine Optimization).

scanSEO focuses exclusively on the keyword content on each page of your website, as well as increasing links to your website from other websites, in an attempt to improve your page rankings within Google’s “organic” search results.
  • With SEO, your “organic” listings are competing for attention with EVERY other website on the Internet that offers similar content as your website.
  • And, the algorthm Google (and Bing & Yahoo) uses to rank the importance of webpages in its “organic” listings is NEVER published and is CONSTANTLY CHANGING, so NO ONE KNOWS for sure how to improve your website’s ranking. It’s just a guessing game.

 

PPC focuses exclusively on placing your paid ad at the TOP of the search results page.
  • With PPC, your paid ad is competing for potential new customers’ attention ONLY with other advertisers in your targeted area (not ALL competitors in your marketplace).
  • Recent studies have shown that the Pay-Per-Click Ad at the TOP of the search results page gets 35% of ALL the clicks on the page (and all the paid ads on the search results page, combined, get 64% of ALL the clicks on the page – while the “organic” listings get only 36% of ALL the clicks).

 

 

SEO (Search Engine Optimization) vs PPC (Pay-Per-Click)
SEO
PPC
Time required to see any positive results
SLOW
3-6 months
FAST
3-6 Hours
# of Keywords involved
FEW
5-8 keywords
MANY
500 – 5,000
Guarantee of Specific Traffic Increases
NONE
EXACT
Ad Budget ÷ avg CPC =
Exact # of Clicks (visits)
Cost
NOT “FREE”
SEO companies claim that “clicks on organic listings are free.” Yes, the clicks are no cost, BUT you’ve paid a lot of money to the SEO company to get you those “free” clicks.
WHATEVER YOU WANT TO SPEND
You’re in charge. You choose how much you want to spend on each click and how much you want to spend each day on clicks.

 

 

To find out if a Pay-Per-Click Ad Campaign might work for YOUR company, just complete & submit the “Free Evaluation” form below.